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أثر ادارك المستهلك الجزائري للإبداع التكنولوجي في المنتجات على نية شرائه لها دراسة حالة: منتجات كوندور

Nacer Tahar  /   Mohamed  Felleg

Abstract:

This study aims to determine the impact of Algerian consumer perception of the innovation technology on his purchase intention. A survey study was conducted by distributing on a convenient sample of (525) respondents. The current study concluded that following results: there are statistically significant differences in the degree of the Algerian consumer's perception of the innovation technology due to the following factors: age, educational level and income. In addition, there is a significant effect at 0.05 level of innovation technology on purchase intention of Algerian consumer

Keywords: Innovation technology, Purchase Intention, Algerian consumer, Condor brand.

Jel Classification Codes: O310 , M30, M310 .