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أثر سماع صوت الزبون في تحسين الاداء التسويقي للمؤسسة - دراسة حالة وكالة جيزي بالوادي-

karim    Bichari /  Amel  Baabouche

Abstract: The aim of this study is to identify the impact of customer voice on improving the marketing performance. We relied on customer marketing performance indicators, and this study was conducted by the DJEZZY of El-Oued.

And we followed the appropriate sample method through the development of questionnaire in the agency for a month and the number of sample was (50) individuals  and we found a correlation relationship and significant impact to hear the voice of the customer on the improvement of marketing performance  from the point of view The sample of the institution.

Keywords: Hear Costumer Voice, Marketing Performance.

Jel Classification Codes : M310. M310.