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استراتيجيات تسويق (السياحة الحلال، السياحة البيئية والسياحة المُيًّسرة) كأحد الآليات المعاصرة لترقية الوجهات السياحية: عرض تجارب دولية

D/ Mohammed BENMOUSSA   

Abstract

This study aims to identify the most important milestones of tourism marketing strategies in relation to (Halal Tourism, Ecotourism and Accessible Tourism) in the countries that adopted them. we concluded the most important features of application of the Halal Tourism trend Malaysia and the United Arab Emirates, as well as Jordanian and Egyptian efforts in the context of activating and promoting Ecotourism, besides the French experience to lay foundations of Accessible Tourism after the issuance of a law of  equalization of rights and benefits of persons with special needs with other ordinary people.

Keywords : Marketing Strategy, Halal Tourism, Ecotourism, Accessible Tourism, International Experiences.

JEL Classification codes: M31, Q57, Z3