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واقع المزيج التسويقي السياحي الإلكتروني في الوكالات السياحية بولاية برج بوعريريج

D/  lynda   Bouzeroura

Abstract:

The main objective of this study is to identify the reality of the e-tourism marketing mix in its various components in tourist agencies of the state of Bordj Bou Arreridj. A questionnaire was developed to measure the variables of the study consisting of (52) items. The statistical averages, standard deviations and one sample t-test were used to answer research questions and test hypotheses. The results of the study indicate that the agencies under study used e-tourism marketing in a medium degree, due to deficiencies in the Algerian tourism system, and weak infrastructure. The study recommended the creation of effective websites, formation, and development of human resources in the electronic field, as well as the need to provide electronic payment services.

Keywords: e-marketing, e-tourism marketing, marketing mix, tourism agencies.

Jel Classification Codes: : M31, L83, O14