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LA THEORIE COMPORTEMENTALE DU PORTEFEUILLE COMME ALTERNATIVE AU PARADIGME CLASSIQUE MOYENNE-VARIANCE : REVUE DE LA LITTERATURE

Dr : Kezzar Ramdane

Abstract:
In this paper, we propose a review of the
literature, both at the theoretical and epirical
levels, of portfolio behavior theory (BPT) as an
alternative to the classic mean- variance
paradigm. This bibliographical research will
enable us to determine the scope of the most
significant advances in this field, to draw up a
state of the art of the question, to carry out a
critical evaluation of this conceptual framework
and finally to calibrate the extent to which the
BPT Can be postulated as an effective
alternative to the classical paradigm in portfolio
selection.
Key words: behavioral finance, mean-variance
approach, behavioral bias, Safety First criterion,
SP / A theory, behavioral portfolio model of
Shefrin and Statman.