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Vers la transformation digitale de la fonction marketing dans les PME algériennes: Cas du MARKITOR et FCSCA

DIOUANI Hela, Dr. GRAA Amel, Dr. CHAHIDI Mohamed

Abstract:
This paper proposes a comparative study between two Algerian SMEs using a qualitative
analysis of their websites data as well as their pages on social networks. The results obtained
indicate that the websites the SMEs studied focus only on relationship applications and basic
information applications. Moreover, social networks -precisely the most popular social network in
Algeria Facebook- is less used by Algerian SMEs, this is justified by their limited presence and lack
of communication on social networks.
Keywords: Digital Transformation, Digital Marketing, Website, Social Networks, Facebook.
Jel Classification Codes: M31