Methodological Techniques for Research in Media and Communication Sciences: Issues and Challenges in Light of the Digital Media Environment”

National Conference: In-person / Remote

Title: Methodological Techniques for Research in Media and Communication Sciences: Issues and Challenges in Light of the Digital Media Environment Date: April 07, 2026

Supervisory Committee 

• Honorary Chair: Professor Boudlaa Ammar, Rector of the University of M’Sila.

• General Supervision: Professor Rehab Mokhtar, Dean of the Faculty of Humanities and Social Sciences.

• General Coordination: Professor Abdelmalek Saouli.

• Conference Chair: Dr. Laazizi Souad.

• Scientific Committee Chair: Dr. Hoda Akouchi.

• Organizing Committee Chair: Dr. Ibtissem Hamdini.

Preamble 

In the context of the radical transformations witnessed in the field of media and communication due to recent digital developments, which have clearly reflected in various aspects of the media and communication process—whether in its means, elements, or the nature of its messages, or through its effects on the audience—this has raised multiple problems for researchers in the field at different levels, regarding their use of research tools and theoretical approaches that were previously employed to study phenomena of traditional media in terms of the intellectual framework of theoretical and methodological choices.

This, in turn, has affected the quality, credibility, accuracy, and suitability of media research in the new digital environment.

The digital transformation has led to a scientific revolution in the field of media and communication research due to the particularity of this science in its concepts, methods, and tools, which investigate complex and constantly evolving social and human phenomena across time and space, as it is a rapidly changing environment with unstable characteristics.

This has led to difficulties in studying and analyzing this environment. Since it is not a transient phenomenon but a current reality that has imposed itself strongly, many new phenomena related to the communication and media process have emerged that require research and interpretation.

This has produced methodological and theoretical problems, starting with the multiplicity of terms expressing these new problems posed by media and communication sciences research in its digital context and how to address them.

Conference Objectives 

1. Highlighting the most prominent research trends for studying media and communication phenomena in the digital environment and exploring their most important topics and problematics.

2. Opening a space for discussion between researchers and academics about the most important changes that have occurred in media and communication research in its digital context in terms of methodologies and tools. This is through identifying the most modern methodologies keeping pace with this digital transformation, the future of traditional methodologies, and uncovering digital techniques for data collection and analysis in media and communication studies.

3. Providing researchers at various levels (Master’s and PhD students) with basic knowledge related to the approaches and theories explaining media and communication phenomena in light of the digital environment.

4. Identifying the theoretical problems and methodological challenges facing media and communication research in its digital context and discussing ways to confront them.

Conference Themes 

• Theme 1: Research trends for media and communication sciences in light of the digital environment: its fields, topics, and most important problematics.

• Theme 2: Media and communication research methodologies in the digital context, from traditional methodologies to computational methodologies.

• Theme 3: Data collection tools in media and communication research in the digital environment: challenges and how to confront them.

• Theme 4: Theoretical approaches in media and communication research in light of the digital environment: between adapting traditional theories and establishing new theories to explain media and communication phenomena in the digital environment.

• Theme 5: Sampling and data collection and analysis methods in media and communication research in light of the digital environment.

• Theme 6: Difficulties facing media and communication research in light of the digital environment and ways to confront them.

Participation Requirements 

1. The research must be within one of the mentioned themes.

2. The research must be original and not previously published by any specialized scientific body.

3. Submissions must be sent according to the conference’s template.

4. Submissions are subject to evaluation by a specialized scientific committee.

5. Only individual and dual (joint) submissions are accepted.

6. Please attach the research with a personal and scientific CV of the researcher, mentioning the employer, email, and phone number.

• All submissions should be sent to the following email: colloque2025.sicmsila@gmail.com

Participation Fees 

• 4000 DZD for Professors/Faculty.

• 1500 DZD for PhD Students.

• Participation fees are sent to the University of M’Sila account:

  • CCP (Postal Account): 0000321528 cle 93

  • BaridiMob: 00799999000032152893

Important Dates 

• Deadline for sending abstracts: February 10, 2026.

• Notification of accepted abstracts: February 20, 2026.

• Deadline for sending full papers: March 15, 2026.

• Notification of accepted full papers: April 01, 2026.

• Conference Date: April 07, 2026.

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