**Identification Card for the Specialization: Communication and Public Relations**
**Code:** G.M.F2.S2.05
**Courses:** G 1608, H 1102, J 1101, J 1103, J 1105, J 1107, L 1701, L 1704, N 1101, N 1103, P 1203
**Level:** Master’s
**Field:** Humanities and Social Sciences
**Department:** Humanities – Media and Communication Sciences
**Specialization:** Communication and Public Relations
**1. Training Location**
– **College/Institute:** Faculty of Humanities and Social Sciences
– **Department:** Media and Communication Sciences
– **Accreditation Reference:** 835 dated 27/07/2017
**2. Other Participants**
– **Partner Institutions:**
– General Directorate of Scientific Research and Technological Development
– University of Bordj Bou Arreridj
– University of Batna1
– University of Khenchela
– University Center of Berriche
– University of Setif2
– University of Constantine2
– University of Bejaia
– **Economic and Social Partners:**
– Electricity Production Company of M’sila
– Kendor Group of Bordj Bou Arreridj
– Lafarge Cement of M’sila
– Industrial Equipment Maintenance Company of M’sila
– Primatec Souih Brick Production Company
– M’sila Milk Cooperative
– Maghreb Pipe Company for Industrial Tubes and Fibers
– Solar Energy Incubator
– National Agency for Youth Employment Support
– Local Development Bank of M’sila
– National Bank of Algeria
– Algerian External Bank
– Bank of Peace, M’sila
– National Savings and Investment Fund of M’sila
– **International Partners:**
– University of Lille 3, France
– Gazi University, Ankara, Turkey
– University of Manar, Tunisia
– University of Gafsa, Tunisia
– Ibn Zohr University, Agadir, Morocco
– University of Pécs, Hungary
– National School of Architecture, Toulouse, France
**3. General Organization of the Training**
– **Project Status:**
**4. Content and Context of the Training**
With the evolution of media and the internet, communication has become a promising and essential sector in various fields. This explains why institutions and companies continuously seek communication and public relations officers. The communication officer serves as the link between the business world and its partners, making their role central and multifaceted. Public relations officers play a crucial role in enhancing and promoting the company’s brand image with external partners.
**5. Objectives of the Training**
The Master’s program in Communication and Public Relations aims to equip students with comprehensive knowledge related to communication, public relations, internal communications, and governmental relations. The training also includes studies in political science, economics, marketing, and social and ethnic studies. Public relations can also have an international dimension, where proficiency in multiple languages can be a significant advantage in the student’s future career.
**6. Skills Targeted by the Training**
Graduates of the Communication and Public Relations specialization should possess the following competencies and knowledge:
– A solid general culture
– Proficiency in computer usage (essential for enhancing brand image)
– Fluency in at least two languages (English and French are essential)
– A good understanding of the media world
Additionally, graduates should have personal attributes essential for fulfilling their duties, such as:
– Persuasion and influence skills
– The ability to develop relationships and articulate well
– Openness and adaptability to all situations
– Being interactive and dynamic, as this field often requires quick responses
– Precision and organizational skills to optimize their abilities
**7. Local, Regional, and National Employment Prospects**
Graduates with a Master’s degree in Communication and Public Relations can pursue careers in:
– Journalism
– Marketing
– Organizational communication
– New technologies
– Tourism
